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On-Page Optimization

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Course type: Online Instructor led Course

Platform: Skype

Course ID: 33925

Course type: Online Instructor led Course

Platform: Skype

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B.Tech, MBA

About Hema

10 year real time experience with 4 different reputed organizations.
Experienced in formulating, executing and delivering brand building strategies in digital platforms.
Experienced in executing digital marketing campaigns and measuring their ROI.
Good exposure to data analytics and content management.
Excellent knowledge of email marketing, PPC, SEO, SMO, SMM,SEM, Brand management, etc.
Experience in using digital marketing and automation tools, IT Services, Media, Training, etc.
By Nature - analytical, objective driven, and agile.
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About the Course

Here I am listing few important points which we are going to discuss and practice.

  1. What Is search engine?

  2. Why we need optimization for search engine?

  3. How do I build the perfectly optimized page?

  4. What are the important factors in optimization?

  5. What is keyword?

  6. How Important it is?

  7. What is Keyword analysis?

  8. Keyword analysis strategy

  9. Keyword analysis tools

  10. How can I understand Keyword difficulty?

  11. What are On-Page Factors?

  12. What is URL?

  13. What is Title tag?

  14. What is Meta tag?

  15. Content of Page

  16. What is Internal link and best practices

  17. What is Outbound link and best practices

  18. Technical considerations based on the domain/technology you are using

  19. UX goals - how to turn these Search friendly?

  20. How to improve Dwelltime?

  21. How to improve CTR of a landing page?

  22. Finally, SEO Best Practices with two Examples

  23. Regular Task allocation on each topic

  24. How to benefitfrom Google Analytics

  25. How to benefit from Search Console


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