About the Course
Digital Marketing (SEO SEM SMO), Media planning, Branding, Promotion, Search Engine Marketing, Search Engine Optimization, Email Marketing, Rich Media, Display Advertising, Web 2.0, Social Media and Web Analytics, Project Management.
SEO: Expert in all aspects of search engine marketing - natural search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo, Bing, and ASK.
PPC: Managed paid search marketing campaigns in Google Adwords, Yahoo & MSN. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.
Social Media: In-depth knowledge into utilizing the right types of social media for different types of clients and market spaces. Deep understanding with the use of Facebook, Linkedin, Twitter, Digg, Reddit, MySpace, Wikipedia, forums, social comminutes etc.
Web 2.0: Experience of various Web 2.0 technologies and their relationships to Online Marketing strategies, Social Media and Search Marketing.
Word of Mouth Marketing: Seeding the online communities with creative information about products, services and brands in order for the "word to spread".
Blogs: Strategy for the creation of blogs as well as content implementation.
Online Reputation & Brand Management
Web Analytics: Extensive knowledge of web analytic software such as Google Analytics & Webmasters etc. Thorough understanding of analyzing data reports for SEO, PPC, SMO etc…
Joomla, Shopping Cart, Wordpress, BBpress, HTML, CSS, PHP, MYSQL
OpenX, MobFox, Google DFP & Adword, AdTech
Simplify360, Sprout social, Viral Heat
Google Analytics, Stat counter, Google Webmaster tools, SEOlytics, W3C Validator, Competitor analysis.
Microsoft Office: Proficient in Microsoft Office (Word, Excel, Power Point)
Topics CoveredBasic & Advance SEM SMO Analytics
Who should attendAll Who want to be a part of digital media
Pre-requisitesBasic Computer Knowledge
What you need to bringComputer
Key Takeawaysseo sem smo analytics