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Advanced Digital Marketing Training - Online

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Course type: Online Instructor led Course

Platform: GotoMeeting-Online

Course ID: 30234

Course type: Online Instructor led Course

Platform: GotoMeeting-Online

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About the Course






Course Structure


 










Digital Marketing Overview




  • Defining digital marketing; web 1.0, 2.0 3.0

  • How to integrate digital marketing into the traditional marketing mix

  • Strategy planning & Budget allocation for digital, social, content, mobile, affiliate, email marketing

  • Why Mobile first?

  • Mobile websites

  • Mobile marketing

  • Digital marketing concepts

  • Inbound marketing methodology

  • Content Management (Including content development)

  • Content Marketing

  • Word press & CMS

  • Search Engines

  • How Search Engines work

  • Google Webmaster Guidelines









Search Engine Optimization




  • (On-page/off-page optimization)

  • SEO for Images, Videos & other properties

  • SEO for Social channels

  • Latest Search Engine Algorithms

  • Google Panda Updates

  • Google Penguin Updates

  • Social Media Marketing

  • Blogging for business

  • Universal Search Engine Optimization

  • Local SEO â?? Google Map Listing/Google Places









Social Media Marketing




  • Social Media Advertisement

  • Facebook, LinkedIn, Twitter, Pinterest

  • Facebook marketing & Advertisements









Pay Per Click (Google Ad words)




  • Pay Per Click (Google Ad words)

  • Google Advertisements









Digital Marketing Strategy




  • Competition Analysis and strategies

  • The role of digital marketing manager and the team

  • How to structure a digital marketing department

  • Digital marketing in B2B, B2C scenario

  • Case studies of successful Digital/web marketing management

  • Overall Digital/web marketing management






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About the Trainer

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2 Courses

Jayant

MMS- Marketing, B.sc(Maths)

16 Year of diversified experience in various job roles worked in large enterprises, start-ups, midsize companies on client's side as well on the agency side. Practicing digital marketing in various capacities and training since 2014.

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