SEO Course: Search Engine Optimization Certification

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Sector 9 Noida, Noida

Course ID: 31615

Sector 9 Noida, Noida

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Sunil Pratap Singh picture
Sunil Pratap Singh

B.Tech,B.ed

2 Years of Experience

About Sunil Pratap Singh

- 5 years of Industry Experience- SEO, Social Media , Analytic,Google Marketing & Influence Marketing.
-3 Years of Training Experience.
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About the Course

 


SEO Course Content : Syllabus 


DIGITAL MARKETING INTRODUCTION



  • What is marketing?

  • What is Digital Marketing?

  • Understanding Marketing Process

  • Understanding Digital Marketing Process

  • Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility

  • Visitors Engagement, What is engagement?, Why it is important Examples of engagement

  • Bringing Targeted Traffic

  • Inbound and outbound marketing

  • Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process

  • Tools Needed


DIGITAL MARKETING VS. TRADITIONAL MARKETING



  • What's the difference between digital marketing and traditional

  • marketing, and why does it matter?

  • Benefits of Traditional Marketing

  • The Downside to Traditional Marketing

  • Benefits of Digital Marketing

  • Why Digital Marketing Wins Over traditional Marketing ?

  • Tools of Digital Marketing

  • How We Use Both Digital & Traditional Marketing


Understand Search Engines & Google



  • What is SEO?

  • Introduction to SERP

  • What are search engines?

  • How search engines work

  • Major functions of a search engine

  • What are keywords?

  • Different types of keywords

  • Google keyword planner tool

  • Keywords research process

  • Understanding keywords mix

  • Long Tail Keywords

  • Google Search Tips & Hacks


SEARCH ENGINE ALGORITHMS



  • What is Search Engine's Algorithms?

  • How Algorithms Works?

  • Why a Search Engine needs to update its Algorithm?

  • Search Engine Penalties and Recoveries.

  • Why a Search Engine penalizes a Website?

  • How to optimize your site for Google

  • Hummingbird Algorithm?

  • What is Google Panda Algorithm?

  • What is Google Penguin?

  • What is Google EMD Update?

  • How to save your site from Google Panda,

  • Penguin and EMD Update?

  • How to recover your site from Panda, Penguin

  • and EMDHow to optimize your site for Google

  • Hummingbird Algorithm?

  • What is Google Panda Algorithm?

  • What is Google Penguin?

  • What is Google EMD Update?

  • How to save your site from Google Panda,

  • Penguin and EMD Update?

  • How to recover your site from Panda, Penguin and EMD


On-Page SEO



  • Keyword Research with Google Keyword

  • Planner.

  • What is the difference between

  • keywords stuffing & KW placement

  • How to Select a Domain Name?

  • Page Naming {URL Structuring} and

  • Folder Naming

  • Image Naming, Image Title and ALT Tags

  • Creation

  • What are Meta Tags, Description.

  • Robots, Keywords, Author

  • Redirection Tags

  • Headings Tags {H1 to H6}

  • What is Content Writing?

  • SEO Friendly Content Writing {Insert

  • keywords in content}

  • Anchor Text, Link Title

  • Internal linking

  • Robots.text file use and creation

  • HTML Sitemap creation

  • XML Site Map Creation

  • Site Tracking Tools (Google Webmaster

  • Tool, Google Analytics Tool)

  • Why is Alexa?

  • Alexa Integration


Off-Page SEO



  • What is OFF-Page Optimization?

  • What are Backlinks?

  • Why Backlinks are Important?

  • How to Get Backlinks?

  • Difference Between Do-Follow and

  • No-Follow Backlinks

  • What is Google Page Rank?

  • How to Increase Page Rank?

  • Search Engine Submissions

  • Directory Submissions

  • Article Writing and submissions

  • Press Release writing and submissions

  • Blog Posting and comment writing

  • Classifieds posting

  • Forum Posting

  • Business Listing

  • Social Bookmarking

  • Social Networking

  • RSS Feeds

  • Do?s and Dont?s of link building

  • Easy link acquisition techniques

  • Domain Authority & How to Increase

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