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Kharghar, Mumbai

Course ID: 3370

Kharghar, Mumbai

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Supriya
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Supriya

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About Supriya

Our faculty comprises of well qualified and experienced staff with degrees in B.Tech, MCA, MBA, and having undergone well researched training in the upcoming field of Internet Marketing. Besides, we prompt our staff to remain updated by making them undergo regular refresher courses on latest updates about changing algorithms of all major search engines. Our faculty believes in teaching the dynamics of various search engines like Google, Yahoo, Bing etc. to students, and then imparting them practical training on live projects.
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About the Course

SEO Training Institute is an intrinsic part of IPB Infoservices Pvt. Ltd., which is in the fields of Web, Software, Training, and Automations, with its corporate office at Gurgaon and branches in Mumbai and Jaipur. IPB Infoservices has a 5 years hands-on experience and expertise in the areas of Web Design, Development as well as Online Branding and Marketing.

SEO Training Institute has gained a vast experience over the past 5 years in successfully training hundreds students from all parts of India and abroad, and placing them in various top notch companies.

In the span of past 5 years, our course content as well as teaching methodology has been filtered and refined due to the rapid developments in the highly technological areas of IT and Web. We keep pace with the fast changing trends, dynamics and technologies in our field, in association and collaboration with our parent company IPB Infoservices Pvt. Ltd.

After teaching and guiding students from different backgrounds and fields for five years, our expert and well qualified faculty have gained immense insights into various areas, which is now being implemented in the teaching and training arenas, thus benefitting the students to a large extent.

Moreover, making the students work and learn practically on various on-going live projects of our parent company, reinforces their confidence and polishes and refines their talent to the fore.

We have modernly equipped learning centers at Gurgaon, Mumbai and Jaipur, where individual attention is paid to each and every student. But for students enrolling from far flung areas, we provide the option of online classes and training, which is handled by our expert faculty. Besides our regular 4 days a week and weekend batches, we also offer flexi courses which are tailor made as per the individual needs of a student. We provide 100% job assistance to all students through our allied concern www.jobsexpertsindia.com

All the above give enough reasons to students to compare us with others and conclude that they can get the best knowledge and training only at SEO Training Institute, to take them to pinnacles of success in their professional lives.

Topics Covered

Course Content
Class -1
? What is SEO?
? Why SEO?
? How Search Engines Work?
? Indexing and Caching
? Web Crawlers (Spiders)
Class - 2
? Search Engine Algorithms
? Algorithm Updates
? SEO Procedures
? On-Page Optimization
? Off-Page Optimization
? Ethical SEO Practices
On-Page Optimization
Class - 3
• Web Page and Website Analysis
• Content Analysis
• Competitive Analysis
• Similar Websites’ Analysis
Class - 4
? Keyword Selection
? Importance of Keywords
? Research and Analysis of Keywords
? Keyword Analysis Tools
? Placement of Keywords
Class – 5
? Title Tags (Page Title Optimization)
? Page Specific Meta Tag Creation
? Meta Description, Meta Keywords
Class – 6
• Content Creation
• Content Optimization
• Keyword Density
• HTML Tags (H1, H2, BOLD, ITALICS)
• Link Optimization
• Anchor Text Optimization
Class – 7
? Structural Analysis of URL
? URL Rewriting
? Canonicalization
? Image Optimization
? Error 301 Redirection
? XML & HTML Sitemaps
? Creation/Submission ROR.xml files
Class – 8
? Robot.txt
? Why robot.txt?
? Applications of robot.txt
? Doorway Pages
? Invisible Text
Class – 9
? SEO TOOLS
? Introduction to different SEO Tools (page rank checker, keyword density, domain stats, web keyword suggestion, similar page checker etc)
Class – 10
? Introduction to Google Analytics
? Google analytic code (java script code)
? Bounce Rate
? Impressions (and all related application of google analytics with live examples)
? Yahoo, MSN Webmaster Tools
Off Page Optimization
Class – 11
? Understanding Off-Page Optimization
? Search Engine Submission
? Directory Submission
? Explanation of Page Rank (PR)
? Importance of High PR directory submission websites
Class – 12
? Introduction to Social Bookmarking
? Social Bookmarking
? Importance of High PR bookmarking sites.
? Article Submission and approval from sites
? Article Checking Tools
Class – 13
? Link Exchange
? Types of Link Exchange
? Importance of Video Submission
? Video Creation & Submission
Class – 14
? Introduction to Blogs
? Blog Creation
? Blog Submission
? Blog Commenting
? Blog Hosting
Class – 15
? Introduction to Classified ads
? Posting Free Classified ads
Class – 16
? Press Release Submission
? Creation of RSS
? RSS Submission and Forum Submission
Class – 17
? Footer Links
? Review Posting
? CSS Submission
Class – 18
? Link Wheel
? Profile Creation
Class – 19
? SEO for different websites or Web applications
? SEO for Mobile Application Websites
? SEO for E-Commerce Websites

Who should attend

Any individual who wishes to make a career in the virtual world, and has a desire to succeed in life, can learn Internet Marketing. The basic requisites for learning and understanding Internet Marketing are a working knowledge of computers and a general common sense.

Students of any stream (science, arts, commerce, engineering etc.) can learn the nuances of Internet Marketing and SEO to increase their knowledge, as well as can take Internet Marketing as a good and upcoming career option. All companies providing Web Services need Internet Marketing and SEO experts regularly to handle and execute projects of their clients. As more and more companies are becoming aware of the inevitability of Internet Marketing, the demand for SEO professionals is increasing very fast.

As many medium and large corporations have started their own in-house SEO and Internet Marketing divisions, they too require qualified Internet Marketing experts. The professionals working in sales and marketing departments of medium and large business establishments can also learn Internet Marketing, to give an extra boost to their careers.

Owners of small businesses and other self employed professionals like consultants, architects, interior designers, lawyers, CA's etc., can also learn Internet Marketing, to increase their visibility on this indispensible online medium, and hence get more clients.

Housewives can earn good incomes by working from their homes in spare time, if they are well versed with SEO and Internet Marketing. They can get projects from web design companies, and once they gain experience, can get projects directly from the clients.

After getting training, and gaining experience and confidence by working in a company, one can start his/her own Internet Marketing company to serve clients across the globe.

Pre-requisites

Should have just Knowledge of Computer & Internet

What you need to bring

Notebook

Key Takeaways

SEO Training Institute,
SEO Training Course in Kharghar
SEO Training Classes in Mumbai
SEO Tutorial in Navi Mumbai
Internet Marketing Course
SEO
SEO Training In Navi Mumbai

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