Learning Catalyst is a specialist in providing placement oriented classroom programs in search engine optimization. We are a five year old veteran having rich experience in delivering these programs to leading corporates and educational institutes.

Topics Covered

PPC training courses allow you to set budgets, carry out keyword research and monitor the competition for your adwords campaign. PPC training makes you familiar with adwords interface and helps you understand techniques of campaign optimization. Understand how to use Google Analytics completely with SEM campaigns. Allocating costs between Search, contextual and Placement targeting. Effective selection and qualification of keywords (Popularity, Specificity, BroadWords).

Who should attend

Graduates who are looking at entry-level jobs in this industry. Small business owners who want to independely manage/execute their SEM implementations. Web design and programming professionals who want to specialize in SEO. Digital marketing professionals specializing in non-SEO areas. Product managers.

Pre-requisites

Basic interest in marketing and web

What you need to bring

Laptop if possible

Key Takeaways

At the end of the program, (1) You would be able to improve the natural rankings of sites and run sponsored ad campaigns. (2) Leverage social media for your business. (3) Be able to leverage various free tools like Web Analytics (4) Appreciate best practices in email marketing, mobile marketing and banner buys