About the Course
Doing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation and Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop. Over 2000 professionals from 500+ brands across India, Singapore, Malaysia and Oman have already benefited through our 100+ workshops!
Topics CoveredWhy Care About Social Media
Demystifying Community Building on Facebook
Creating Facebook Marketing Strategy
Live Community Building on Facebook & FB Ads
Twitter Exercises: Listen, Create & Engage
Creating Twitter Marketing Strategy
Leverage Linkedin for B2B Lead Generation & Personal Branding
Measuring ROI of Social Media
Discussion on other Social Media channels (e.g. SlideShare, Pinterest, Google+)
Who should attendSales and Business Development Professionals
Advertising & Marketing Professionals
Brand Managers and Media Planners
Digital Marketing (SEO, PPC, Social Media) Professionals
Pre-requisitesAccount on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your workshop.
What you need to bringPlease ensure that you carry your laptop to the Social Media workshop your attend. All the Facebook communites launched during the workshop as part of exercise will be done for training purpose only and will remain properties of Digital Vidya.
Key TakeawaysWhy should every business care about Social Media?
Insights into how other Businesses are Succeeding (as well failing) using Social Media
How to develop and execute a successful Social Media Marketing Strategy?
Why, what and how of leveraging various Social Media Channels (Facebook including FB Ads, LinkedIn, Twitter)
How can you measure ROI of your Social Media Marketing campaigns?
Insights about latest Social Media Channels (e.g. Pinterest, Google+) and Trends (e.g. Mobile Apps)
Social Media Marketing Tools (across various channels) to move rapidly and profitably against Competition