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Workshop On Retail Marketing & Selling Skills

Workshop On Retail Marketing & Selling Skills

Netaji Subhas Chandra Bose Road, Kolkata


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About the Course

The Retail Marketing & Selling Skills Training/ Workshop highlights two major aspects viz Sales and Visual merchandising in Retailing. While the Sales aspects mentions the active form of selling in retail including sales approach and selling skills to be possessed by sales people at retail outlets, Visual merchandising talks about the ‘silent salesperson’ aspect in retailing. The ‘People’ and ‘Physical evidence’ factors are the two main ingredients that need to be understood well for anyone to prosper in a retailing career.

The duration of the workshop is 5 days. Participants get a certificate at the end of the workshop/training.

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About the Trainer



MBA, Accredited Management Teacher in retail

12 years of professional experience that includes 6 years in the industry and the rest in teaching and research. Having a popular book on retail management and has several published works on retail management

Course Id: 2024