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Entally, Kolkata

Course ID: 21214

Entally, Kolkata

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About Amiya Chaudhuri, Sumit Roy

Sumit Roy
Sumit has been showing people how to ride the brand communication motorcycle since 1987.

He learned how to build brands the hard way - 14 years with Ogilvy & Mather and 4 years with Lintas (now called Lowe)

Sumit was invited to New York to judge the EFFIES and was the Chairperson of the first India Advertising Festival in Mumbai.

He is visiting faculty at Indian Institute of Management, Ahmedabad (IIMA), Mudra Institute of Communication, Ahmedabad ,MICA and Symbiosis, Pune.
Sumit’s innovative mind has explored several brand planning models and EYEDEAS model is one of them.
Sumit trains senior marketing and brand managers, account planners, creative strategists throughout the country and abroad. He also trains overseas clients online.

Amiya Chaudhuri
An advertising industry veteran with about 40 years experience in advertising and brand communication. A faculty of business schools teaching, marketing, IMC, and brand communication. He also trains corporate executives about Eyedeas Management.
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About the Course

What is the future of your brand’s communication strategy?

Taking the short cluttered road of promotional selling… incentive to dealers and salesmen… as everyone does! Or,
Brainstorming….Account strategy …SMART objective …..Idea generation… dynamic creativity….IMC… viral media… endless jargons …
Which is the surer roadmap to success!

Why? Is there any simpler and surer method to build a brand profile and go ahead? Easily measurable, yet, extendable for extra miles in a relaxed method!

Have you heard of EYEDEAS Management? A cool, authentic tool to build a brand communication method. A Brand RETINA will enable you to make you a visionary of the brand.

Example? Well, what is the Rationale of the PYRAMID and what is its Emotionale? What will be the Consumer Insight? Who will be the Target of this brand …… sounds familiar? Yeah. Just the basics and punch this with your common sense. But, it needs a well orchestrated exercise and meticulous planning.

That’s why the EYEDEA Management workshop will help to explore a clear roadmap of brand communication - a learn-by-doing communication method. You will be guided at every step with live market experience to understand your consumer and build a sustainable and extendable communication of the brand.

If you are stuck with a new brand to launch or find the branding nitty-gritty being too complex take EYEDEAS strategy to drive the brand on a super highway.

What will you get:
1. Brand Communication architecture
2. Key method to explore consumer insight
3. Unlocking the process of creative roadmap
4. Building Brand Championship
5. Exploring innovative media
6. Measuring brand success

WHO WILL BE BENEFITED ?
Marketing Executives
Brand Managers
Account Planners
Media Planners

WORKSHOP Schedule
3 days intensive exercise to understand, explore, plan and make the blue print of a brand communication road map. A group of twentyfive would be a comfortable team.

Topics Covered

1. Brand Communication architecture
2. Key method to explore consumer insight
3. Unlocking the process of creative roadmap
4. Building Brand Championship
5. Exploring innovative media
6. Measuring brand success

Who should attend

Marketing Executives
Brand Managers
Account Planners
Media Planners

Pre-requisites

Must have a Degree as qualification.Working executives will have an additional advantage

What you need to bring

none

Key Takeaways

Learn by doing exercise will help to be more confident for brand building.

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