Sumit has been showing people how to ride the brand communication motorcycle since 1987.
He learned how to build brands the hard way - 14 years with Ogilvy & Mather and 4 years with Lintas (now called Lowe)
Sumit was invited to New York to judge the EFFIES and was the Chairperson of the first India Advertising Festival in Mumbai.
He is visiting faculty at Indian Institute of Management, Ahmedabad (IIMA), Mudra Institute of Communication, Ahmedabad ,MICA and Symbiosis, Pune.
Sumit’s innovative mind has explored several brand planning models and EYEDEAS model is one of them.
Sumit trains senior marketing and brand managers, account planners, creative strategists throughout the country and abroad. He also trains overseas clients online.
An advertising industry veteran with about 40 years experience in advertising and brand communication. A faculty of business schools teaching, marketing, IMC, and brand communication. He also trains corporate executives about Eyedeas Management.