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Digital Marketing Premium Program

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Jodhpur Garden, Kolkata

Course ID: 32626

Jodhpur Garden, Kolkata

Nabarun Chakrabarti picture
Nabarun Chakrabarti
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Nabarun Chakrabarti picture
Nabarun Chakrabarti

Digital Marketing Specialist

About Nabarun Chakrabarti

8+years of relevant experience in Digital Marketing. Possess clear and deep understanding of digital platforms and strategies to bring tangible value to the table. A skilled and motivated trainer with experience of training various corporate houses in Kolkata, Bangalore & Mumbai.

Key competencies include educating and mentoring business owners, startups,
entrepreneurs, executives and working professionals in the field of Digital
Marketing. Deliver effective learning and understanding of key digital strategies and
takeaways in an easy to comprehend teaching methodology. Complete training in
SEO, SEM, SMM, Paid advertising, Content Marketing, Mobile, Ecommerce, Email
marketing with relevant case studies and strategies to enhance the scope of traditional
marketers and harness the power of digital in their new and existing ventures.
Hands on experience in successfully planning, analyzing, recommending and
implementing multi-channel marketing strategies to meet marketing goals. Create
marketing and communication plans which can bridge web, email, mobile, gaming,
social and traditional advertising together.
Manage cross-functional teams to develop and evolve ideas to bring together brand
goals, retailer objectives and consumer needs.
Proven track record in developing solutions to meet clients’ brand objectives based
on consumer insight and data. Spotting trends and technologies that play roles in
consumer’s lives and adopt out-of-the-box creative marketing strategies to achieve
the desired goals for the clients and consumers.
Specialist in:
Content Marketing, Social Media Marketing, Affiliate Marketing, Article Marketing, Email
Marketing, Online Media Planning, Time Management
Relationship Management, SEO/ SEM/ SMO, Blogging, man management skills, creative
thinking, expressive and conversational writing.
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About the Course

SEARCH ENGINE OPTIMISATION &MARKETING


42 HRS ( 3 HRS X 14 DAYS)


COURSE FEES - INR 9,900 ( TO BE PAID AT THE TIME OF JOINING)


Introduction to SEO


·         What is Search Engine Optimization or SEO

·         What are Search Engines, Search Crawlers & Search Bots

·         How Search Engines functions

·         What are Search Engine Algorithm and Penalties

·         What is Onpage SEO & Offpage SEO

·         What is WhiteHat and BlackHat SEO

·         What are Search Engine Result Page (SERP)

·         What are the various ranking factors



Keyword Research and Analysis


·         Importance of Keywords (Keyword Phrase) in Search Engine Optimization

·         Long Tail Keywords & their importance

·         Keyword Analysis for SEO using Free and Paid Tools

·         Uber Suggest tool

·         What are Latent Semantic Indexing (LSI) Keywords

·         Keyword Density & over optimization

·         Keyword Stuffing, Negative SEO & its outcome
and much more..


Onpage SEO or (Onsite SEO) Training


·         Page Title Optimization
·         Meta Description Optimization



  • Header (H1, H2, H3 etc.) Optimization

  • Keyword Placement & Strong & Emphasis tags

  • Website Link Structure Optimization

  • Link Title & Anchor Text Optimization

  • Inner Link & Outbound Link Optimization

  • Image Optimization for SEO

  • Image Name, Image Title & Image Alt Optimization

  • SEO friendly Website Structure & Layout Optimization




Blogging for SEO Training


·         What are Blogs & their structure

·         How to set up a Wordpress blog or Blogger blog (Google)

·         How to optimize a Blog for SEO

·         How to write & publish an optimized article on a Blog engine

·         How to integrate a blog with a website

·         Blogging for SEO - How it can help

·         Monetization techniques of a Blog
and much more...


Offpage SEO or (Offsite SEO) Training


·         What are Inbound Links or Backlinks

·         Why Inbound Links are crucial for Search Engine Optimization

·         Natural & Unnatural Linking (Ethical & Unethical backlinks)

·         Different types of backlinks

·         Nofollow & Dofollow links & their differences



  • How to get Dofollow links from authority websites

  • Concept of Page Rank (PR) & how to increase PR through high quality backlinks

  • Website submission on different Search Engines

  • Values of .EDU, .GOV & .ORG links & how to find

  • Backlinks from .EDU, .GOV & .ORG websites

  • What are Directories, types of directories & Directory Submissions

  • Different high PR Social Bookmarking Websites & submissions

  • SEO Content writing & article submissions on article submission sites



  • PowerPoint & other sharable documents creations & submissions




Advanced SEO Training

·         SEO Proposal – making SEO strategy for any website for the best possible results

·         Latest Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin updates

·         Affiliate marketing overview

·         Email marketing

·         Facebook PPC Management – total campaign setup guidelines and best practices


SOCIAL MEDIA MARKETING & OPTIMIZATION


30 HRS - 10 days X 3 hrs each


COURSE FEES - INR 7,900 (TO BE PAID AT THE TIME OF JOINING)



  • What is Social Media

  • How it is different from other channels

  • Popular Social Media Platforms

  • Social Media in India

  • Facebook Marketing



  1. Importance of facebook Marketing

  2. Understanding Facebook marketing

  3. Facebook fan Page

  4. Edge rank

  5. How to market Facebook fanpage

  6. Facebook Advertising

  7. Types of Facebook Advertising

  8. Best practice of Facebook Advertising

  9. Conversion Tracking of Facebook Ads

  10. Facebook Insights



  • Twitter Marketing



  1. Introduction to Twitter

  2. Importance of Twitter

  3. How to market on Twitter

  4. Twitter Advertising

  5. Types of Twitter Ads

  6. Twitter Cards

  7. Twitter Conversion Tracking Code

  8. Twitter Analytics and other tools



  • LinkedIn Marketing



  1. Introduction to LinkedIn

  2. LinkedIn features

  3. Benefits of LinkedIn (B2B, B2C scenario)

  4. Marketing Strategy in LinkedIn

  5. LinkedIn Profile and its utilities

  6. LinkedIn Business page

  7. How to create LinkedIn business page

  8. LinkedIn advertising

  9. How to create LinkedIn Ads



  • Video Marketing



  1. Introduction to Video Campaign

  2. How to create Video Campaign

  3. Video Ad types

  4. Uploading Videos

  5. Youtube for Business

  6. Youtube Marketing

  7. Youtube Analysis

  8. Monetizing Youtube Video



  • Other Channels of Social Media

  • CASE STUDY


CONTENT MARKETING


30 HRS - (10 days X 3 hrs each)


 COURSE FEES - INR 6000 (TO BE PAID AT THE TIME OF JOINING)



  • Introduction to Content Marketing

  • Definition of Content Marketing

  • Goals of Content Marketing

  • Content Marketing Strategy

  • Needs of Content Marketing

  • Content Marketing Management

  • Social Content Marketing

  • Blogging Guide



  1. What is Blog

  2. Business Blogging Guide

  3. Business Blogging Success

  4. Needs of Business Blogging



  • Lead Generation

  • CASE STUDY


 


 


EMAIL MARKETING


 



  • Introduction

  • Email Marketing Overview

  • Email Marketing Software

  • Facts of Email Marketing

  • Goals of Email Marketing

  • Deliverability of Email



  1. What is deliverability

  2. What are ISP’s

  3. Functions of ISP

  4. SPF, Sender ID and DKIM

  5. Factors of Reputation

  6. Process of Deliverability

  7. Understanding the Role of ESP



  • Email Content



  1. How to improve your email marketing

  2. Content Spam Checking

  3. Cross Check Authentication

  4. IP’s Credit Score

  5. Reputation

  6. Feed Back Loop



  • Email Designing



  1. Creative

  2. Types of Email Design

  3. Formats of Email Marketing Creative’s

  4. Things to remember while designing a email template

  5. A/B tested examples of email creative’s

  6. Call to Actions



  • Lead Sourcing



  1. Art of Lead Sourcing

  2. Source of Lead Sourcing



  • CASE STUDY


 


INBOUND MARKETING


 



  • Introduction to Inbound Marketing

  • Inbound Marketing Actions

  • Needs of Inbound Marketing

  • Types of Inbound Marketing

  • Initiating Inbound Marketing

  • What is Marketing Automation

  • Features of Marketing Automation

  • Lead Nurturing



  1. How to Score Leads for Nurturing

  2. Nurturing Leads with Content Marketing

  3. How Marketing Automation Helps Nurture Leads



  • CONVERSION RATE OPTOMIZATION



  1. What is it?

  2. Why Is It So Valuable

  3. Why You Should Begin by Gathering Data

  4. Data Gathering

  5. A/B Testing

  6. Case Study of A/B testing

  7. Interpret Your AB Test Results



  • CASE STUDY


 

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