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Identity1. BILAMS (Birla Inst. of Liberal
Arts & Management Science)- 2003- 2006 as
Lecturer for
Marketing (Consumer Behaviour and
Research) and Advertising (Brand
Communication, Creativity &
Research with projects and workshops)
2. NSOU (Netaji Subhas Open University)
Authored Study Paper on Advertising
Creativity& Research
Lecturer for Advertising- Creativity & Research
3. Adjunct Faculty (since 2008) – PC Chandra
School of Business (under PTU), Kolkata on Marketing
and Marketing Communications
. 4. Guest Lecture on Brand Building at Burdwan University
5. Guest Lecture on Idea Generation at Bharatiya Vidya Bhawan
6. Examination Paper Setter of NSOU on Advertising
7. Paper Setter and Examiner of W.B. State Council of
Tech Education on Management Science
(Teaching method:
Class lecture, intensive analysis, case studies, live project)
? Experience in Brand Communication:
a. Worked in leading advertising agencies at
Kolkata and Mumbai
b. Founded an advertising agency which is continuing nearly thirty-eight years
c. Worked closely with several industrial, corporate
and consumer brands for marketing campaigns, bran launching and promotions
? Articles & Papers:
1. Monograph: Indian Advertising at the
Crossroads
2. Clutter in advertising
3. Language in Advertising
4. PSU Advertising
Certified
