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Search Engine Optimization

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Yousufguda, Hyderabad

Course ID: 44218

Yousufguda, Hyderabad

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About the Course

SEARCH
ENGINE OPTIMIZATION



Professional
SEO Expert â?? Course Details



Course
Outline



Module
1 (6 hours)



understanding
search engine commands/operators (these advanced search techniques
will help you find anything on the internet quickly)

How
does Search Engine works - crawler-based search engines, vertical
search engines, Meta engines and directories

Understanding
Google Ranking Algorithm

What
is SEO (Search Engine Optimisation)

Understanding
Keywords

Google
Keyword Planner Tool - advance keyword analysis guidelines, keywords
segregation

Introduction
to SERP (Search Engine Results Page) -

Selecting
Keywords for your website â?? Primary, secondary and geo-specific
keywords, understanding long tail and generic keywords

Understanding
Keyword Stuffing Vs. Keyword Placement



Module
2 (9 hours) â?? On-page / Onsite SEO



Page
title & Metadata optimisation

Social
media Meta tag optimisation

Content
optimisation â?? keyword density, weight, prominence and proximity

Link
structure optimisation

Robots.txt
setup/optimisation

XML
sitemap setup/optimisation

SEO
friendly redirect setup using .htaccess

Google
Webmaster Tools

Google
Analytics setup and management - analytics code integration, goal
setup and traffic stats analysis

Introduction
to Basic HTML and Dreamweaver Software

Introduction
to FTP - uploading and downloading files using FTP software


Module
3 (3 hours) â?? Off-page / Offsite SEO



Introduction
to PR, DA, PA

Directory
submission guidelines & best practices

Article
submission guidelines & best practices

Press
Release distribution guidelines & best practices

B2B/Classified
submissions & best practices

Guest
Blogging

Contextual
link building

Blog
commenting / forum posting

Do's
and Don'ts of Link Building



Module
4 (3 hours) â?? Local SEO





Citations
and brand reputation management through social media

Google
Places / G+ Account setup, verification & customization

Company
profile setup in local business directories



Module
5 (3 hours) â?? Advanced SEO



Website
analysis / Audit - comprehensive analysis techniques for SEO,
introduction to analysis tools and software, detecting Black Hat SEO

SEO
Proposal â?? making SEO strategy for any website for the best
possible results






























































Latest
Google Algorithm Updates â?? EMD, Humming Bird, Panda and Penguin
updates

Date and Time

Not decided yet.

About the Trainer

Supriya picture

Avg Rating

0 Reviews

0 Students

7 Courses

Supriya

Digital Marketing Expert

I am Digital Marketing enthusiastic had worked for several projects and achieved in Ranking keywords in first pages, branding, social media engagement, awareness and generating leads.

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