Digital Marketing Training

Digital Marketing Training

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Digitalkul replied | 25 Apr

Cost will be Rs 24900 for Advance Digital Marketing Course and in Advance course we covers 20 Modules. Duration of course will be 3 months.

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KP replied | 25 Apr

Online training digital marketing fees is Rs. 18k

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Kadiyam replied | 05 Apr

1) Focus on 12 long-tail keywords.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic search).

But...  more»
1) Focus on 12 long-tail keywords.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic search).

But that's not cool with search engines, nor does it make for a very good reader experience. Instead, you should use keywords in your content in a way that doesn't feel unnatural or forced.

A good rule of thumb is to focus on one or two keywords per blog post. This'll help keep you focused on a goal for your post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.

Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you'll bring in the right type of traffic -- visitors who convert -- by using long-tail keywords.

How do you know which keywords to use? My colleague Rachel Sprung wrote this great blog post on how to do keyword research, which lays out a keyword research process you can follow to help come up with and narrow down a list of terms you should be targeting.

2) Include these 12 keywords in specific parts of your post.

Now that you've got your one or two keywords, it's time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?

There are four essential places where you should try to include your keywords: headline, headers and body, URL, and meta description.

a) Title

The title (i.e., headline) of your blog post will be a search engine's and reader's first step in determining the relevancy of your content, so including a keyword here is vital.

Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to approximately 600 pixels, which translates into around 65 characters.

Long title? When you have a lengthy headline, it's a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post's perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword we were trying to rank for: "on-page SEO."


b) Headers & Body

Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don't go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you'll probably think about how to incorporate your keywords into your post. That's a smart idea, but it shouldn't be your only focus, nor even your primary focus.

Whenever you create content, your primary focus should be on what matters to your audience, not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering whatever question your customer might have asked to arrive on your post. Do that, and you'll usually find you naturally optimize for important keywords, anyway.

c) URL

Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL -- so make sure you include your one to two keywords in it.

In the example below, we created the URL using the long-tail keyword we were trying to rank for: "email marketing examples."


d) Meta Description

Later in this post, we'll dive into explaining meta descriptions. Your meta description is meant to give search engines and readers information about your blog post's content -- so be certain to use your long-tail term so Google and your audience are clear on your post's content. At the same time, keep in mind that the copy matters a great deal for click rates -- the more engaging, the better.

3) Make sure your blog is mobile-friendly.

It's been over a year since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites, which has been true ever since the algorithm updates of April 2015 and March 2016.

Notice how the mobile-friendly examples are listed first when I search for the best restaurants in Fort Myers on my phone. In fact, there are zero search results that aren't mobile-friendly on the first page of my search results.


While responsive design and mobile-friendly websites have always been important for user experience, they're becoming more and more important for SEO as well. So if you haven't been focusing on improving your mobile experience, you'd better prioritize it now, or your search rankings could suffer.


If your website uses responsive design, your blog pages will only have one URL instead of two different ones -- for desktop and mobile, respectively. This helps your post's SEO because any inbound links that come back to your site won't be divided between the separate URLs. Any SEO power you gain from these links will be centralized, helping Google more easily recognize your post's value and rank it accordingly.

Pro tip: What search engines value is constantly changing. Be sure you're keeping on top of these changes by subscribing to Google's official blog.

4) Optimize the meta description.

To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they're looking for, and ultimately helps them decide if they'll click or not.

In addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword you are trying to rank for, because if we're doing blogging right, that keyword is representative of the contents of your post.


Let me show you what I mean. Below is an example of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query "no index no follow," and pulls in the original meta description:


The second is a result of the query "noindex nofollow," and pulls in the first instance of these specific keywords coming up in the body of the blog post:


While there's not much you can do to influence what text gets pulled in, you should continue to optimize your post for readability (see above). By creating reader-friendly content with natural keyword inclusion, you'll make it easier for Google to prove your post's relevancy in SERPs for you.

5) Optimize your images.

Blog posts shouldn't only contain text -- you should also include images that help explain your content. But search engines don't just look for images. Rather, they look for images with alt text.

Because search engines can't "see" images the same way humans can, an image's alt text tells them what an image is about -- which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it'll display inside the image container when an image can't be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers.


6) Don't use too many similar topic tags.

Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful. If you have too many similar tags, you may get penalized by search engines for having duplicate content.

Think of it this way: When you create a topic tag, you also create a new site page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you're showing the content multiple times throughout your website. For example, topic tags like "blogging," "blog," and "blog posts" are too similar to one another to be used on the same post.

If you're worried that your current blog posts have too many similar tags, take some time in the near future to clear them up. Choose about 15 to 25 topic tags that you think are important to your blog and that aren't too similar to each other, and then only tag your posts with those keywords. That way, you won't have to worry about duplicate content.

7) Use URL structures that help your visitors.

The URL structure of your web pages (which are different from the specific URLs of your posts) should make it easy for your visitors to understand the structure of your website and the content they're about to see. Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.


In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website.

Get more best practices for URL structure from Moz here.

8) Link internally when possible.

Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you've written about a topic that's mentioned in your blog post on another b «less

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Saikat replied | 07 Apr

Can you advice what are the basic optimization you have done? Share some of the details. For getting traffic let me know what is the topic of your blog and which field. Post getting details will share you the steps.

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Institute of Digital Skills replied | 13 Feb

It is a very ambiguous point indeed. Digital Marketing is such a huge & almost relevant term in today's world, there is no such stream which wouldn't connect to it. That said, I wouldn't just jump out of retail and take a leap into becoming a Digital marketer - after all Digital or not Marketing is Marketing and there are certain skills required to win there.

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Debojit replied | 14 Feb

As per my view "PCTI" replied best answer among before five answers. Utilize your 8 years experience and implement Digital Marketing into Retail profession. So simply learn Digital marketing and improve your career.

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Satyanarayana replied | 10 Mar

Sales and marketing strategy of companies are completely changed they are targeting digitally where measuring ROI is done, for these case requirement of digital marketing guys are increased, but my suggestion simply learning course and working will not work it is ever learning course we must be updated every time then only we can succeed.

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Sandeep replied | 08 Apr

Sales & Marketing are two different things although they are interconnected you got to decide what to do or opt whether Sales or Marketing Sales is just sale and forget and Marketing comes with after sales service even then there is lot to know and learn these all depends on what kind and quality of education you got.

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Vineela replied | 25 Feb

Good to start a blog for what you are marketing and it would be great if you could tell the type of product what your going to have in the blog. According to the product we can select which marketing techniques should you use for initial start.

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Muhammad replied | 27 Feb

Great Initiative,
First of all you should be clear on what kind of blog you are going to start either its travel, education, food etc. Once you are clear about the blog, you have to plan for a website which fits for your requirements. Next learn the basic optimization stuffs to be done on the website and off the website & go ahead with implementing the same. Next, start blogging...  more»
Great Initiative,
First of all you should be clear on what kind of blog you are going to start either its travel, education, food etc. Once you are clear about the blog, you have to plan for a website which fits for your requirements. Next learn the basic optimization stuffs to be done on the website and off the website & go ahead with implementing the same. Next, start blogging and track the performance to find the right audience. Again plan, test, measure, optimize and that goes on.
Now register with affiliates which suits for website and start earning .

Happy Earning. «less

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Onlinism replied | 07/12/2016

You can generate leads by doing following:
1. Rank higher on google and do SEO for more traffic.
2. Optimize your Home Page or Landing page for Leads.
3. Insert a contact form or enquiry form on the landing page.
4. Do PPC and get click to your landing page.

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Zuber replied | 14/12/2016

SEO is the number one source of leads for both B2C and B2B sectors. B2B and B2C, both groups agree that SEO has the biggest impact on lead generation. 57% of B2B & 41% of B2C marketers credit SEO as their primary source of generating leads.
Lead Generation by Website Optimization
Website navigation for ease in understanding your content.
Multiple calls-to-action...  more»
SEO is the number one source of leads for both B2C and B2B sectors. B2B and B2C, both groups agree that SEO has the biggest impact on lead generation. 57% of B2B & 41% of B2C marketers credit SEO as their primary source of generating leads.
Lead Generation by Website Optimization
? Website navigation for ease in understanding your content.
? Multiple calls-to-action (large buttons) that leads your audiences to contact or subscribe, contact you or make a purchase.
? Help your prospects in their budgeting process.

Lead Generation by Search Engine Optimization:
? Content is King. Write a quality content.
? High quality link building.
? High rank on Google positions.
Lead Generation through Pay-per-Click (PPC) Advertising
Pay-Per-Click advertising is still alive and strong, helping businesses generate a great deal of highly targeted traffic that has the most probability for lead conversion. If your business is just new in the Digital Marketing arena, then PPC would be your ideal launching point, quickly generating good results and the quickest possible time.
Lead Generation through Social Media:-
? Your target audience is interested in.
? Products you could sell.
? Pain points of the client.
? Hosting a webinar. «less

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Onlinism replied | 26/12/2016

Yes. You can get customers only by SEO and Digital Marketing. search in Google, you get top 3 websites, that is the best example for it.
Use Google Keyword planner, you get to know how many people search for particular course in Google.
yes. to precisely answer if you are not doing digital marketing then, you are lost in the crowd.

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Neha replied | 28/12/2016

You would need to run Google Ad Words campaign to reach your targeted audience. You can show your ads to users when they searching for institute on Google search page. Also SEO and social media is a great way Create page on Facebook and advertise that.

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Suresh replied | 09/12/2016

There are many opportunities available for Digital Marketers. If you see Internet Live Stats, only 35% of Indian Population has access to the Internet and we are yet to go far. The industry is still evolving and you will surely reap benefits from being a digital marketer.

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Onlinism replied | 26/12/2016

Every companies need digital Marketing executives to run their campaigns and promote their business and to get and maintain customers online.
Now consider Java and Testing and all other IT courses,
every year 15 Lakh engineering students come out of college.
Only 2 Lakh people Get placed. Remaining 13 Lakh people either do course or stay at home as a burden.
In...  more»
Every companies need digital Marketing executives to run their campaigns and promote their business and to get and maintain customers online.
Now consider Java and Testing and all other IT courses,
every year 15 Lakh engineering students come out of college.
Only 2 Lakh people Get placed. Remaining 13 Lakh people either do course or stay at home as a burden.
In that 13 Lakh students mostly will choose Either Java or testing.
So from past 4 years from 2012 all are joining java or testing. So even there are vacancies, many people are competing for it. you could even find now many students in pg those who completed java course still searching for Job.

But now, due to demonetization, Reliance Jio sim, every one is forced to use internet.
So all the companies need only customers not employees.
No customers are only at Online. IF you do digital Marketing you get job for sure.
Digital Marketing has got less competition. «less

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Onlinism replied | 26/12/2016

Complete digital marketing is always best.
Only SEO is not enough to get through the internet.

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Kalyan replied | 20 Jan

Without understanding analytics & other concepts like social media and sem, SEO would be incomplete.

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Pravallika 08/09/2016 in  Digital Marketing Training, Internet & Digital Media Classes, Search Engine Optimization (SEO) Training classes, More... Search Engine Marketing (SEM) Training classes Social Media Marketing (SMM) Training classes Google Analytics Training Classes Internet & Email Training

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Satyanarayana replied | 24/10/2016

In this case if you have complete knowledge in digital marketing you could go online and reach websites like urbanpro, and many more for training

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Ace replied | 25/10/2016

Hello Pravalika,
If you are from Hyderabad/Vijayawada, please forward your CV to acewebacademy at http://www.gmail.com or hr at infasta.com. Mentioned referred by UrbanPro

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Satyanarayana replied | 16/09/2016

i could recommend you urban pro for you as you are looking to work as digital marketing trainer

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Anchita replied | 15/10/2016

You need to showcase your capabilities and experience to the world. Urban Pro is the right place for initiation but apart from this there are various organisation who works through freelancing and part time jobs, so try thatt too.

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Raghavendra 22/06/2016 in  Digital Marketing Training

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Vijayendra Rao replied | 03/11/2016

Using Google Analytics can better help you understand the effectiveness of your marketing efforts, better understand your visitors and optimize your Website

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Onlinism replied | 26/12/2016

Google analytics is a tool between your website and visitors. It is a free tool by Google.
You can track up to 1 crore visitors per month.

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Mohamed 19/06/2016 in  Digital Marketing Training

Am 27 yrs old, graduate in Mechanical Engineering having 4 yrs experience in fabrication & services, now my carrier is dumped not growing at all, market also down. so i decided to change my carrier, i have selected two optional field No. 1 is SAP MM non certified training & No. 2 is Digital marketing training. experts pls suggest me which training...  more»

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ETC Academy replied | 21/07/2016

Hi Mohammed , First of all don't worry about career ups and down are part of life.
Digital marketing yet has a broad meaning, depending on whether you are trying to be a community manager alike, a e-PR manager alike, a media planner manager alike... there's a lot to do in digital mkt.

Anyhow, i don't really think it is important what you have done in the past, like...  more»
Hi Mohammed , First of all don't worry about career ups and down are part of life.
Digital marketing yet has a broad meaning, depending on whether you are trying to be a community manager alike, a e-PR manager alike, a media planner manager alike... there's a lot to do in digital mkt.

Anyhow, i don't really think it is important what you have done in the past, like one of my current colleague who is a media planner (He is an expert BTW), until 5 years ago he was working in the factories supervising the engineers!

All it takes is how much you have interest in digital marketing and how fast you learn to get into this market. Depending on elements besides above, you may be an expert as well within a few years, or you might have to take the long road.Best of Luck for Future. Rajeev Wadhwa , Founder -ETC Academy «less

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Satyanarayana replied | 16/09/2016

coming to digital marketing training i would recommend you go with the trainers who are giving you updated training or else it will not at all usful for you go for a demo with them identify what thy are going to teach you pick the best one get succeeded in career

digital marketing has an excellent growth if you have skills you can reach top position in no time

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Akash 29/04/2016 in  Digital Marketing Training

is digital marketing having a good career opportunity

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Praveen Kumar replied | 09/06/2016

Coincidentally it was the same question i asked my self 4 years ago when i was perusing my graduation. Was literally confused whether to start the career in digital marketing or not.
But it was due to suggestions from few great entrepreneurs into same platform that has made to increase my passion towards digital marketing.Since from last 4 years i have been seeing huge growth...  more»
Coincidentally it was the same question i asked my self 4 years ago when i was perusing my graduation. Was literally confused whether to start the career in digital marketing or not.
But it was due to suggestions from few great entrepreneurs into same platform that has made to increase my passion towards digital marketing.Since from last 4 years i have been seeing huge growth and boom in digital marketing.
In coming days digital marketing gonna be one of the leading platform ruling the entire job sector.
I would happy and proudly suggest you to start you career into this to see you self in great position - «less

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Sagar replied | 11/06/2016

Scope of Digital Marketing in India - If you asking from the career aspect or from the sales aspect, the answer is YES (We are biased, please check naukri's data or econsultancy data, it will say the same). Check the ad shows, it is shifting more towards Digital Marketing Ideas. It is not a replaced for TV or Radio, neither it is replaced for print medium. It is a different medium...  more»
Scope of Digital Marketing in India - If you asking from the career aspect or from the sales aspect, the answer is YES (We are biased, please check naukri's data or econsultancy data, it will say the same). Check the ad shows, it is shifting more towards Digital Marketing Ideas. It is not a replaced for TV or Radio, neither it is replaced for print medium. It is a different medium available for marketers. «less

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Naseeb 23/03/2016 in  Search Engine Optimization (SEO) Training classes, Digital Marketing Training, Digital Film Making classes

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Kalapurnam Institute Maya replied | 15/12/2016

Hey, you can make website with the words that are searched mainly by user related to your field that can improve your ranking as well as it can result in better ranking of website.

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Zeeshan replied | 16/12/2016

Publish Relevant and Quality content always.
And then do Proper On-Page SEO and Off-Page SEO for your website.

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Naseeb 23/03/2016 in  Search Engine Optimization (SEO) Training classes, Digital Marketing Training, Internet & Digital Media Classes

How to improve ranking of the website

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Ashim 17/03/2016 in  Digital Marketing Training

I have done b.tech in electronics and instrumentation and I have a plsql experience of 2 years in TCS . I am intrested for a career in digital marketing as I really like the field . What should be my approach for that , I was not able to afford a MBA .

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Surendra replied | 23/06/2016

No need of mba ..just do the course you will get the job ..contact me for real time training

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Suman 03/03/2016 in  Digital Marketing Training

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Muthu replied | 12/07/2016

Yes, GSA SER is really works. But tools are not good for White Hat SEO.

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Satyanarayana replied | 16/09/2016

i would recommend not to go for any software because google automatically identify it as spam and it may degraded or penalised

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Srisailam replied | 29/06/2016

Hi Shiva,
In Digital marketing we have various modules such as SEO, SMO, SEM, SMM and Email Marketing. Coming to career opportunities we have better options in future as internet usage is rapidly increasing.

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Satyanarayana replied | 16/09/2016

for an well trained digital marketing guy he can get good opening why because companies are looking for knowledge not for experience

coming into digital marketing course please select only institute or trainers who are offering updated course why because there would some changes happen every time with old lessons it is not at all usful for you

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Chakradhar 22/05/2015 in  Digital Marketing Training

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Srisailam replied | 29/06/2016

I agree with Bhanu and Komala

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Satyanarayana replied | 16/09/2016

affiliate marketing is an one of the best earning way through online, we can promote any product and when the sale happens we get our comission ranges from 1 to 15 %

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Geeta 15/05/2015 in  Digital Marketing Training

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Shubham Tiwari replied | 02/06/2016

Hello Geeta,

Well, mostly people answered the question very well. I would like to add few things.

First of all, digital marketing does not require a big qualification, if you are good with English and creative then you can be a part of digital marketing field. Just some training required to learn SEO, SMO, PPC, etc. This is a very good benefit of this field,...  more»
Hello Geeta,

Well, mostly people answered the question very well. I would like to add few things.

First of all, digital marketing does not require a big qualification, if you are good with English and creative then you can be a part of digital marketing field. Just some training required to learn SEO, SMO, PPC, etc. This is a very good benefit of this field, after that you can see the current trend of buying stuffs online, social media craze in people, technology is on the sky and people saving time by using online bookings, taking service online, etc. So, based on the current trend and of course upcoming years generation will be interested more online, keeping this in mind the digital marketing is the best feild be to be in and make a bright career.

PS: I am working since 5 years doing quite good !

All the best :) «less

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Praveen Kumar replied | 09/06/2016

I just want to appreciate for looking to start you career in digital marketing. Coincidentally it was the same question i asked my self 4 years ago when i was perusing my graduation. Was literally confused whether to start the career in this or nor.
But it was due to suggestions from few great entrepreneurs into same platform that has made to increase my passion towards digital...  more»
I just want to appreciate for looking to start you career in digital marketing. Coincidentally it was the same question i asked my self 4 years ago when i was perusing my graduation. Was literally confused whether to start the career in this or nor.
But it was due to suggestions from few great entrepreneurs into same platform that has made to increase my passion towards digital marketing.Since from last 4 years i have been seeing huge growth and boom in digital marketing.
In coming days digital marketing gonna be one of the leading platform ruling the entire job sector.
I would happy and proudly suggest you to start you career into this to see you self in great position «less

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Aditya 15/05/2015 in  Digital Marketing Training

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Someshwar replied | 12/03/2016

learn from expert 10+ years of experience

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Voilahub replied | 14/07/2016

Digital Marketing is not a Rocket Science,if you know the fundamentals of Marketing, then you can apply different Digital Marketing techniques.Have a demo with few agencies and if you feel their explanation is convincing,choose them.
Regards,
Team Voilahub

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Raju 07/04/2015 in  Digital Marketing Training

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Dishaapro replied | 25/02/2016

Hi Raju,

Thank you for your question. I think I can help you here if you are still interested to take the course. We DishaaPro in BBSR can help you in this course a lot. We are basically training division of IDSLogic PVT LTD based in UK and Delhi. As we are working in this field since 2007 you will be able to learn digital marketing coruse through all the real life work...  more»
Hi Raju,

Thank you for your question. I think I can help you here if you are still interested to take the course. We DishaaPro in BBSR can help you in this course a lot. We are basically training division of IDSLogic PVT LTD based in UK and Delhi. As we are working in this field since 2007 you will be able to learn digital marketing coruse through all the real life work and experience. All the lessons will be provided by industry expert who has got plenty of experience in this field. You will be also given opportunities to work for some of our client if it is required. In between the classes experts from IDSLogic from UK and Delhi will also share their experience that will help you understand the real digital marketing better.

You will lean SEO, SMO, SMM, Affiliate marketing, Mobile marketing, Analytics, Adwords and Competitor analysis, market analysis and many more thorough real life work. If you have got any questions please contact us.


Regards
Dishaapro Team «less

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Zinfomatic replied | 01/03/2016

Digital marketing is an amazing training which will help you build your website reputation online and also helps to maintain updated and quality within your site, we provide the complete digital marketing training course.

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Sai 04/02/2015 in  Digital Marketing Training

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Muthumariappan replied | 25/02/2016

It is depending on the Industry. But you can get good salary, especially in Real Estate.

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Digital Vidya Academy replied | 10/03/2016

Well, the package depends on what vertical you are joining in. For SEO/SMO Fresher they pay around 8K to 10K. For Someone working in PPC or Web Analytics would get around 15-20K. Similarly, the ones working in Email Marketing and Lead Generation would get around 15-20K.

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