Marketing Management-Understanding it better knowing how it works in corporate

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New Industrial TWP, Delhi

Course ID: 25946

New Industrial TWP, Delhi

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Date and Time

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Surojit Dhar picture
Surojit Dhar

B.Tech,MBA(Marketing & Information Systems)

6 Years of Experience

About Surojit Dhar

-I been ranked among Top 10 in all India ranking for a entrance exam for marketing profile in a PSU(the organization is under ministry of defense).
-3 years core experience in govt sector for of marketing,business research,strategies,branding & promotion.
-1 yr+ working as Sr consultant in a business analytics firm,catering business strategies for retial industry.
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About the Course

Making marketing management more lucid with live business cases and demonstrations from industry applications.
-Handouts ,PPTs.
-Business cases

Topics Covered

Introduction to Marketing
Marketing Strategy
Marketing Environment & Buyer Behaviour
Buyer Behaviour
Marketing Research
Segmentation, Targeting & Positioning
Managing Products
Pricing & Distribution
Promotion I
Promotion II

Who should attend

Aspirants who want specialization in Marketing


Should preferably a BBA,MBA or into nay business management courses

What you need to bring

Note book

Key Takeaways

-Understanding marketing strategies and business decision.
-More confidence and competence in the subject


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