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Advanced Facebook Marketing (Online Instructor Led) Course

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Dwarka, Delhi

Course ID: 4452

Dwarka, Delhi

Students Interested 0 (Seats Left 0)

₹ 11,124

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Kapil Nakra

Graduate From IIT Delhi

About Kapil Nakra

Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004.

Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at SearchCamp and OMCAR.
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About the Course

Facebook is a new platform and marketing on this platform requires you to shift your paradigm. The old school marketing just doesn't work here. Facebook provides you with several powerful tools but you really need to know how to squeeze the maximum benefit out of them. Otherwise, the money will be spent but the results will remain elusive.

Topics Covered

Why use Facebook for your Business & what challenges are you likely to face?
Overview of Facebook Pages, Ads, Open Graph Applications, Events & Groups.
Facebook Pages Deep Dive:

How Facebook Pages can be used for Brand Building, Reputation Management, Lead Generation, Market Research, CRM, Referral Traffic, Sales, Event Marketing & just-for-fun.

Initial decisions for Facebook Pages including deciding objectives, positioning, defining target audience, page customization & strategies to acquire fans.

How the actual audience of your Facebook Page is much smaller than the total number of fans (because of edge-rank & other factors) and what you need to do about it.

How to manage conversations on Facebook and engage your fans for the benefit of your business.

Why content publishing on a Facebook Page is harder than you would imagine and how you can get on top of it.

Why number of fans is just one of the many metrics and what other metrics you should track for your Facebook Page.


Who should attend

Sales and Business Development Professionals
Advertising & Marketing Professionals
Brand Managers and Media Planners
CXOs
Entrepreneurs
Digital Marketing (SEO, PPC, Social Media) Professionals
Web Strategists
Product Managers
CRM Professionals
Management Students

Pre-requisites

Account on Facebook

What you need to bring

A laptop with good internet connectivity is a must.
Good communication skills will help since you'd interact with the instructor & your peers extensively for your research & exercises.
That's all.

Key Takeaways

We have done three batches of online courses and we feel that it works rather well. First, the learning is spread over a month, which gives you enough time to digest what you have learnt. Secondly, there is a lot of peer to peer interaction which makes the whole class lively and buzzing. Finally, you do a lot of exercises while the instructor watches you over and clarifies your doubt.

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