About the Course
Facebook is a new platform and marketing on this platform requires you to shift your paradigm. The old school marketing just doesn't work here. Facebook provides you with several powerful tools but you really need to know how to squeeze the maximum benefit out of them. Otherwise, the money will be spent but the results will remain elusive.
Topics CoveredWhy use Facebook for your Business & what challenges are you likely to face?
Overview of Facebook Pages, Ads, Open Graph Applications, Events & Groups.
Facebook Pages Deep Dive:
How Facebook Pages can be used for Brand Building, Reputation Management, Lead Generation, Market Research, CRM, Referral Traffic, Sales, Event Marketing & just-for-fun.
Initial decisions for Facebook Pages including deciding objectives, positioning, defining target audience, page customization & strategies to acquire fans.
How the actual audience of your Facebook Page is much smaller than the total number of fans (because of edge-rank & other factors) and what you need to do about it.
How to manage conversations on Facebook and engage your fans for the benefit of your business.
Why content publishing on a Facebook Page is harder than you would imagine and how you can get on top of it.
Why number of fans is just one of the many metrics and what other metrics you should track for your Facebook Page.
Who should attendSales and Business Development Professionals
Advertising & Marketing Professionals
Brand Managers and Media Planners
Digital Marketing (SEO, PPC, Social Media) Professionals
Pre-requisitesAccount on Facebook
What you need to bringA laptop with good internet connectivity is a must.
Good communication skills will help since you'd interact with the instructor & your peers extensively for your research & exercises.
Key TakeawaysWe have done three batches of online courses and we feel that it works rather well. First, the learning is spread over a month, which gives you enough time to digest what you have learnt. Secondly, there is a lot of peer to peer interaction which makes the whole class lively and buzzing. Finally, you do a lot of exercises while the instructor watches you over and clarifies your doubt.