Search Engine Optimization (SEO)

LIVE

Ongoing

Course offered by Jatin Bindal

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This course helps you understand the Basics of How Search Engine ranks website for particular keyword and How to manage them. Understand the strategies that works in 2014 and rank your website way too high on Google, Yahoo and Bing

Topics Covered

SEO Course Modules How Search Engines Works? Introduction to SEO Factors to get higher ranking in search results SEO Process SEO Tools SEO ROI Search Engine Penalties SEO Best Practices Increasing Website Traffic How Search Engines Works? What is a search engine? Classification of search engine Terminology Required Working of search engine Search Engine Indexing Local Search and SEO Local Ranking Factors How Search engine rank pages Page Rank Crawl Rate Introduction to SEO What is SEO Why Search Engine Optimization Evolution of SEO Google universal search and SEO SEO keywords On-page/On-site Optimization Off-page/Off-site Optimization Factors to get higher ranking in search results Meta Description Sitemap URL slug Header Tag Title Tag Keyword Internal Links Content Image ALT and Title Tags Keyword Density Domain Authority Sandbox Effect Search Engine Submissions Directory Submissions Article Writing and submissions Press Release writing and submissions Blog Posting and comment writing Classifieds posting Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds SEO Process Define Objectives and Goals Research and Analyze Tuning the page Incorporating SEO in website Design Process Generating SEO friendly URLs using URL rewriting Develop site structure, Navigation and Sitemap Submit to Directories Build Links Reporting, analysis and maintenance SEO Tools SEO Suite Web CEO SEO Suite Google Analytics Google Keyword Planner Google AdSense SEMRush SEO ROI Measuring SEO ROI ROI Lead And Sales Cost per lead/sale Average Customer lifetime value Conversion rate Conversion rate per keyword Organic traffic Rankings Conversion Source Incoming links Page Rank Pages indexed Search Engine Penalties Types of Google SEO Penalties Wrong/Bad Bad SEO Practices Over-optimization Removal of www. Duplicate content Paid links Content farms Cloaking Page Hijacking Referrer log spamming Sybil attack URL redirection SEO Best Practices Great user experience Lead generation vs Website SEO myths Common SEO mistakes Do’s And Don’ts SEO Future Increasing Website Traffic( Secret will be disclosed during course)

Who should attend

Any who want to Make Money Online with Ranking profitable keywords, sell affiliate products or SEO services.

Pre-requisites

Basic IQ and inclination to Learn

What you need to bring

Laptop and internet connection with 512 kbps speed minimum.

Key Takeaways

Basic understanding of -SEO - Keyword Research - Strategies to Rank on Google in few hours and not few months - CD and study material.

About the Trainer

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Students

Courses

Jatin Bindal

Digital Consultant

3 Years of Experience

Trainings
Lead Trainer 05 / 2013 – till Present
Robo Digital Marketing
NIESBUD,MSME(Govt. Of India)
Auctus Consulting

Working
Robosapiens Technologies (P) Ltd. 0 1/ 2013 – 05/2014
Digital Marketing Manager
? Spearheading Digital Marketing at Robomart site
? Key Responsibility Areas:
? Plan, coordinate and run digital marketing campaigns and track performance- with two objectives- lead generation for the website, and driving mobile app installs. Constant tracking of CTRs, CPCs, CPAs etc. is essential to monitor performance and evaluate effectiveness of the campaigns.
? Mobile App Marketing- Devising a Strategy Plan, Budgeting and its Implementation- in house as well as through vendors- to maximize installs and optimize costs.
? Facebook Advertising for Lead Generation- Targeting, budgeting, implementation, optimization, monitoring and analysis of ads.
? New Media- In addition to FB, plan and run campaigns on new age media platforms like Twitter, Youtube, Instagram, for branding as well as performance objectives.
? Social Media Agency handling- Ensuring social media engagement via agency management for Facebook and Twitter pages.
? Brand Communication Regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies- in line with the overall brand positioning statement.
? Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.
? Regular coordination with extended team in sales, product, advertising, research and development, and finance, in line with the needs of business.
? KPIs (Measurable parameters of the role):
? Lead Generation through existing sources/partners
? Exploring New Alliances to add to Leads/Installs for VoiceTree
? Innovation with New Media Platforms

Ewows.net,Sonoor.com, Ansal University,GITM 05 / 2014 – till
? Digital Marketing Consultant
? Develop strong market dynamics and marketing services sales process.
? Playing a crucial role in achieving service revenue targets and growing the markets.
? digital marketing, design services, SEO, Social Media, mobile app development, CMS based website development and content development services.
? Define sales pipeline, winning new marketing opportunities and revenue generation
? Create and able to execute the digital sales strategy independently.