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Experiential Marketing

Experiential Marketing

Alwarpet, Chennai

1,000

No Reviews Yet
1 Interested

About the Course


Real life experience sharing in promotions & execution. How to evaluate a situation & to come out with a executable but exciting market solution. The route to execution and attitudes - Building an equilateral triangle of Consumer - Trade- influencer

Topics Covered

# Thought process to access customer - consumer attitudes & building a promotional framework
# Budgeting & delegation
# Satisfaction to delight
# CRM activity extended to a process
# Live cases
# Career path to successful marketing/promotions managers

Who should attend

# graduates who have taken up a sales career and wanting to move forward to a marketing role
# 2nd year MBA or ist year MBA with some work experience - Get across to a sales oriented career direction in marketing

Pre-requisites

Open minded with an attitude to learn

What you need to bring

Just an open mind

Key Takeaways

Situation handling
Cut through thought process
A confidence that it's possible by me
A career route
An overall delightful experience
Content
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About the Trainer

m k chandrasekar picture

m k chandrasekar

B com PG Dip in Sales & marketing


30 years of experience in grass root FMCG sales,marketing,Brand management, promotions, sourcing & logistics.

Now an entrepreneur building my own brand eSWAR a patented concept in Music learning
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Students Interested 1

Course Id: 5939