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Hoodi, Bangalore

Course ID: 15407

Hoodi, Bangalore

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Date and Time

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About Prabhu Ram

Prabhu Ram is a digital, content and strategic marketing specialist with over 5 years experience, focusing in particular on digital marketing and social media. He is working with MNC as a Digital Marketing Executive and heading the SEO and Social Media Marketing Meetup.

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About the Course

Email Marketing is the Queen of Online Marketing. On an average, a smartphone user checks his/her emails 23 times a day. However, lousy marketers do not understand the important of email marketing.

This will be Hands-on course on

Topics Covered

Session I – Email Marketing | Planning your content

1. Why Business Must have an Email Marketing Strategy
2. Developing an Email strategy that Keeps people connected
3. 5 Types of Emails you need to be sending
4. Basic Steps to Email marketing success

Session II - Segmenting your leads

1. Why Segmentation is critical to growing your business
2. 10 ways to use List Manager and send targeted emails
3. Why you need to create seed list
4. 7 Things Every email marketers needs to test
5. What is Auto Response email & why you should use
6. Ways to use Auto Response
7. Email Newsletters Foundation : A Roadmap for Sucess

Session III – Promotion

1. Combining Email, Search & Social Strategies to increase customer acquisition
2. How to Design for mobile Environments & Design email like APPLE
3. Using Social and Customer Data to Improve Email Relevancy
4.Email promotional Tools: Recommended List

Session IV – Writing your Email

1. 5 Email subject line best practices that actually get opened
2. 3 Strategies that will increase your deliverable
3. Plain Text vs HTML Emails
4. Finding content to Power your Email Marketing
5. Long and Short of Writing B2B Email content

Session V – Metrics

How to measure success and improve effectiveness – Offers, Timing, Frequency, deliverability, Engagement & Reputation

Who should attend

Target Audience

1. Web Marketers, Social Media Professionals who are responsible for promotion & brand management & lead generation
2. CXOs and Business Owners who are responsible for setting up metrics, dashboards reports and overall goals in digital marketing.
3. Any individual / Beginner, who wants to enhance the career opportunities in Digital Marketing Domain


Basic Computer Knowledge and Interested to learn

What you need to bring

This will be an interactive session, so it will be good if you bring your laptop or tablet with an internet access.

Key Takeaways

Course Benefits

After undergoing this training, you will be able to:

1. Understand the need, possibilities & position of Email marketing in your Marketing & Sales
2. Create, develop and manage successful Emails Campaigns.
3. Understand how to strategically plan your Email campaigns
4. Select / develop the right content for your campaigns
5. Understand Email Marketing options and challenges
6. Measure and monitor and your Email campaign performance


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