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HAL 2nd Stage, Bangalore

Course ID: 21089

HAL 2nd Stage, Bangalore

Suresh Babu picture
Suresh Babu
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About the Course

NEW Updated Digital Marketing Curriculum 2017

Digital marketing certificate course is ideal for anyone who like to start/grow up in their career.You will learn the what, when, who, why and how to of a successful web/Digital marketing plan for any type of organization.

Topics Covered

Digital/Web/Online Marketing Management best practice and hands on training in

Defining digital/web marketing for 21st century
How to integrate digital marketing in the traditional marketing mix
Strategy planning Budget allocation for digital & social
Why Mobile first ?
Mobile websites
Mobile marketing
digital marketing concepts
Inbound marketing methodology
Understanding Buyers Personas
Search Engines
How Search Engines work
Google Webmaster Guidelines
Search Engine Optimization(On-page/off-page optimization)
Importance, creation and optimization of Landing Page (Sales pages & squeeze pages)
Latest Search Engine Algorithms
Google Panda Updates
Google Penguin Updates (2013)
Social Media Marketing
Generating Leads thru Facebook
Generating leads from You Tube
How to maximize your Facebook ads
Pay Per Click (Google Ad words)
Google Advertisements
Affiliate Marketing
Universal Search Engine Optimization
Local SEO Google Map Listing/Google Places
The New Rules of Search Marketing and Social Media Marketing
Search/Social Media Management
Social Media Optimization
SEO for Social Media
Social Media Advertisement
Face book, LinkedIn, Twitter, Pinterest, Google + and more
Digital Media Marketing Management tasks
Developing digital/web marketing strategies and plan
Identifying market segments and targets
Competition Analysis and strategies
The role of digital marketing manager and the team
How to structure a digital marketing department
Web marketing in B2B, B2C scenario
Case studies of successful Digital/web marketing management
Holistic Digital/web marketing management

Who should attend



How to browse the Internet

What you need to bring


Key Takeaways

Develop comprehensive online/digital/inbound/web marketing plan. Define and execute digital/online/web marketing strategies to reach potential customer using the latest digital/new media/web marketing strategies to your organization, businesses. Build passionate Digital/Internet/web marketing team, structure Digital Media/online/web marketing department, manage the budget for various marketing including allocating budget for SEO, PPC, Social Media, Affiliate, Email marketing, Mobile marketing and analytic.

Date and Time

Not decided yet.

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About the Trainer

Suresh Babu picture

Avg Rating




Suresh Babu

Faculty, CEO of Web Marketing Academy

About our Industry Experience:

Web Marketing Academy Founders and Faculty have more than 10 years of International experience in the Search and Social media Industry.

Here are some of the articles, newspaper articles, Interviews and mentions in the Media.

Since 2002, our faculty have worked in Search and social media for various companies in the United States, India and across the globe.

Some of the articles including mentions in:

Tejas, IIM Bangalore
Sarasota Magazine, USA
Herald Tribune, Bradenton, Florida, USA
Manatee Chamber of Commerce, Florida, USA
Sarasota Chamber of Commerce, Florida, USA
The Deccan Herald, Bangalore
The Madux Report, Tampa, USA


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