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Advance Digital Marketing Program

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Navrangpura, Ahmedabad

Course ID: 32532

Navrangpura, Ahmedabad

Students Interested 0 (Seats Left 0)

₹ 15,000

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Love Tyagi

Digital Marketing Consultant

About Love Tyagi

He is an Internet Marketing Consultant and having 7+ years of experience in Digital Marketing. He has consulted more than 500+ big brands and many individual and Political parties for digital marketing. He has also trained many students, job seekers, entrepreneurs, Sales -Marketing people and CEO from different -different companies. He is also speaker and author for Digital Marketing. He is also leading trainer of Digital Marketing Training institute in Ahmedabad (Ahmedabad School of digital Marketing).
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About the Course



Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is an activity carried out to promote products or services of a business over the Internet.



Our Digital Marketing Training Program divided into 50 sessions is created by professionals in the Digital Marketing Industry and aims to give you an overview of all marketing channels in Digital Media including SEO, SEM, Social Media, Online Advertising, Email Marketing, Content Marketing, Website Design, Web Analytics and Online PR. This course will help the students with the skills that will help them to successfully manage the Digital Marketing Strategies in real time.








Course Topics










Digital Marketing Introduction


1. What Is Digital Marketing?



  • Digital marketing defined

  • How Digital marketing works

  • Distinctions of Digital marketing

  • Components of online marketing


2. Building a Digital Foundation



  • Online marketing planning and success

  • Defining your target market

  • Online marketing measurement


3. Planning a Web Site for Online Marketing



  • Site map

  • Site components

  • Wireframing

  • Elements of a successful site

  • Home page best practices


4. Building or Optimizing a Web Site for Online Marketing



  • Web site platforms

  • All about Domain names

  • Choosing a right hosting company

  • Analyzing the Website

  • Web site maintenance and management

  • Mobile sites


5. Content Marketing



  • Authority marketing

  • Article marketing

  • Social media content

  • Online PR

  • Web site and email content



6. Search Engine Marketing



  • Overview of search engine marketing (SEM)

  • Search engine optimization (SEO)

  • Paid search

  • Local search

  • Link building In-depth


7. Social Media Marketing



  • Social media, social networking, and social media marketing defined

  • Blogging and micro blogging

  • Social networking

  • Video sharing

  • Social shopping and opinions

  • Social news and social bookmarking

  • Social events

  • Wikis

  • Social media strategy


8. Blogging



  • To blog or not to blog?

  • Blogging success

  • Blog content creation ideas


9. Online Advertising



  • Search ads

  • Display ads

  • Affiliate marketing

  • Social media advertising

  • Local advertising

  • Email advertising


10. Email Marketing



  • Collecting email addresses

  • Using a third-party management company

  • Email messages


11. Online marketing strategy






Overview



In this Digital Marketing Training Course, we'll first create a foundation by defining how online marketing works in real time, and then identifying its distinctions and components. Apart from that, we will discuss planning and online marketing strategy, as well as determining your target audience, and measuring the results of your marketing efforts.

This Internet Marketing Course in Ahmedabad, covers creating a site map, and building a wireframe, to selecting the right juicy domain name and web hosting company, we will explore all the important steps for getting your’s or your company’s web site up and running. From there, we will also cover the very key elements for building your Online presence, including creating compelling online web content in the form of articles, engaging visitors through social media posts, creating online press releases, and even e-mail newsletters.

Great Web site content can only take you so far without having an audience, so we will show you how to reach and grow your prospective visitors through successful search engine marketing, also covering search engine optimization, and paid and local search. We will teach you how to harness the great power of social media tools, including Facebook, LinkedIn and the leader of micro-blog Twitter, as well as blogging on your own website to keep your visitors updated, informed, and engaged. Last but not least, we will dig into online advertising, as well as e-mail marketing, to help you gain valuable sales and exposure.





Career Prospects




Our aim to put you head and shoulders ahead of other Digital Marketing professionals in the country.



Unlike other programs in the country, where most of the sessions are theory focussed, we designed this course so that at the end of the course, it would enable you to:



  • Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation

  • Plan and manage digital marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints

  • Increase your capacity to test and measure various marketing channels evaluating ROI for your business.









Learning Process:


SEO Training Class size will be restricted to 10 - 15 members. The training will be highly interactive and will consist of a combination of class discussions, video material, presentations, case studies, brain storming sessions and assignments.


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